Frequently asked Questions on Search Engine Optimization.

Q. What is SEO ?

Ans: SEO is the process of diverting the quality volume traffic towards your site through search engines like Google, Yahoo and MSN by adapting various optimization techniques and Search Engine Optimization Services.

Q. I have my keywords rank in Yahoo and MSN but can't manages rank in Google. OR (my site was doing well in Google till few days ago but suddenly its keyword rankings have plummeted.)

Ans: If you are having your keywords ranking in Yahoo and MSN then certainly your site have something that is really useful for providing information to the visitors and users. The problem is that you are not getting rank in Google. Actually every search engine has its own algorithm to judge your site. Check that whether your site is cached or not by Google. If it is cached, then wait for some time and instead work hard to make your site better I am sure that you will get the result.

But if your rank has vanished suddenly then its a matter of worry. I know that nothing is static in this world and so the rank. But it is not like that your rank will just can vanish in overnight. So make sure that you haven't used anything that deceives the search engines (like hiding the content, artificially inflating link popularity etc. ). Remember one thing that never try to make fool of search engine always uses white hat techniques. For further details read webmasters guidelines in white hat

Q. What are the key areas where I should concentrate to rank my site higher?

Ans: The most important part of a site is its content and only content. I believe Content is King. As if you have good content in your site that describes your product or services in best way then you have already ahead in this battle. The only thing you need to do is that provide an easy navigation so that search engine and user both can navigate properly and can aware of you services and products in details. The rest will be your hard work on content.

Q. There are various sites that promises to rank higher within few months or sells softwares to automate search engine submission process.

Ans: I personally believe that these are fake as once you buy their product and realize that it is fake its too late. As what you can do is you can have legal case but it will costs more than your product so be cautious about that. One thing more, that many sites promises to get you enlisted in major search engines within days. But my friend they will never mention which search engines. There are thousands of search engine apart from Google, Yahoo, MSN and AOL and I think you will be not happy to be listed there.

Q. What is the difference between SEO and SEM ?

Ans: Search Engine Optimization (SEO) basically deals with on page work like placing proper keywords, title, meta tags so that the site can have proper attention of each targeted search engines or search bots.

Search Engine Marketing (SEM ) basivally deals with the off page work basically done for site marketing by submitting it's URL to various directory sites, link exchange programs, article submissio, blog marketing etc.

Q. Why does Google hate my website ?

Ans: One thing I would like to clear that Google is a artificial device that is programmed to analyze your site as it crawls through it. It can't sense. It works according to the instruction provided. So make sure that your site is not indulge in any kind of unauthorized activity like hiding facts from viewer or using any black hat techniques. Put your efforts in making your site user friendly and content rich. I hope Google will love your site.

SEO Specialists India, a new wing of Karmick Solution.

Karmick Solutions, India has opened its new wing, SEO Specialists India, with the aim of providing dedicated SEO Services, under the professional expertise of young SEO Specialists. A two day workshop was organised by the company, where the participating specialists exchanged their views on On-Page and Off-Page Optimization of Sites, based on their varied experiences.

All the participants of the workshop agreed to a common observation that each webpage on the site should be treated as an autonomous entity. What this means is there should be a different title for each page and targeting different keywords for a particular page. For example if you are working on a site, which is about vitamins and has different pages on health drinks. The home page would target general keywords such as vitamin, health supplement, dietary supplement, food vitamin etc. But a page with content about protein based drink , should not target such generalized terms. It should target keywords (phrases) specifically related to protein such as: protein deficiency, protein requirement, benefit of protein and so on. The title of each particular page should begin with the most searched for keyword. Once again using protein as an example, your webpage title should begin with Protein and not something like 'All the facts about protein'. If you actually design and construct your website from scratch you can even go a step further. Name your webpage files starting with the targeted keyword.

A debate was arranged between the participants on Keyword Density Versus Content. Almost all the senior SEO Specialists were of same the view that the content on the pages should be attractive to the human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act no doubt. After all what's the point of having a huge amount of traffic passing through the site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of the substandard content matter, while giving more importance to the search engine robots.