Ans: SEO is the process of diverting the quality volume traffic towards your site through search engines like Google, Yahoo and MSN by adapting various optimization techniques and Search Engine Optimization Services.
Q. I have my keywords rank in Yahoo and MSN but can't manages rank in Google. OR (my site was doing well in Google till few days ago but suddenly its keyword rankings have plummeted.)
Ans: If you are having your keywords ranking in Yahoo and MSN then certainly your site have something that is really useful for providing information to the visitors and users. The problem is that you are not getting rank in Google. Actually every search engine has its own algorithm to judge your site. Check that whether your site is cached or not by Google. If it is cached, then wait for some time and instead work hard to make your site better I am sure that you will get the result.
But if your rank has vanished suddenly then its a matter of worry. I know that nothing is static in this world and so the rank. But it is not like that your rank will just can vanish in overnight. So make sure that you haven't used anything that deceives the search engines (like hiding the content, artificially inflating link popularity etc. ). Remember one thing that never try to make fool of search engine always uses white hat techniques. For further details read webmasters guidelines in white hat
Q. What are the key areas where I should concentrate to rank my site higher?
Ans: The most important part of a site is its content and only content. I believe Content is King. As if you have good content in your site that describes your product or services in best way then you have already ahead in this battle. The only thing you need to do is that provide an easy navigation so that search engine and user both can navigate properly and can aware of you services and products in details. The rest will be your hard work on content.
Q. There are various sites that promises to rank higher within few months or sells softwares to automate search engine submission process.
Ans: I personally believe that these are fake as once you buy their product and realize that it is fake its too late. As what you can do is you can have legal case but it will costs more than your product so be cautious about that. One thing more, that many sites promises to get you enlisted in major search engines within days. But my friend they will never mention which search engines. There are thousands of search engine apart from Google, Yahoo, MSN and AOL and I think you will be not happy to be listed there.
Q. What is the difference between SEO and SEM ?
Ans: Search Engine Optimization (SEO) basically deals with on page work like placing proper keywords, title, meta tags so that the site can have proper attention of each targeted search engines or search bots.
Search Engine Marketing (SEM ) basivally deals with the off page work basically done for site marketing by submitting it's URL to various directory sites, link exchange programs, article submissio, blog marketing etc.
Q. Why does Google hate my website ?
Ans: One thing I would like to clear that Google is a artificial device that is programmed to analyze your site as it crawls through it. It can't sense. It works according to the instruction provided. So make sure that your site is not indulge in any kind of unauthorized activity like hiding facts from viewer or using any black hat techniques. Put your efforts in making your site user friendly and content rich. I hope Google will love your site.
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